WWD Reports Payare’s New Partnership with Jack Victor Menswear
Nov 11, 2026Montreal-based menswear brand Jack Victor has selected Rafael Payare to star in the campaign for its Tempo performance collection. In images newly released by the brand, Payare is photographed wearing the Tempo suit, which is made from stretch wool fabrics.
“We are proud to partner with Rafael Payare, whose artistry and achievements embody many of the values that define the Jack Victor brand,” said Alan Victor, chief executive officer of the Canadian company. “Bringing together the worlds of music and menswear, this collaboration celebrates a shared dedication to craftsmanship and the pursuit of excellence.”
Payare also wore a Jack Victor shawl-collar tuxedo for a joint performance by the two orchestras he conducts on Oct. 30 at The Rady Shell in San Diego.
“Music and tailoring share a commitment to precision and attention to detail,” said Payare. “As a conductor, freedom of movement and comfort are essential to what I do. I appreciate the way Jack Victor’s Tempo Collection brings those qualities together with the elegance of fine tailoring. I’m very pleased to collaborate with a Montreal company with such a strong heritage.”
Read WWD’s full reporting on the partnership here.
